Our Focus Is Wrong
If you have followed this blog at all (what's wrong with you!?!), you know that I am all for restricting e-bikes. I restrict the one's I sell. You know I am against speeding on our MUP's, Trails and in our lanes. That
Stop It!
Those are lyrics from an old song by Sly Stone. Same sentiment applies to cyclists. Folks, we're in this all together. Bike Snobberey needs to end. There was a time when roadies, like I was, felt threatened by mtb'ers and BMX'ers. We were
Bike To Work Week
Looks like it is going to be an absolutely awesome Bike To Work week here in The Quad Cities! We have a lot of added incentives, besides the famous Dean Mathias handing out bananas, water and other snacks at the foot of
There Is No Such Thing As A Good, Cheap Bike
I need to confess something. I am more guilty than anyone else in the bike industry for perpetuating the myth that you can get by with a cheap bike. It made others feel good about bad decisions and me feel like a
Between A Rock & A Hard Place
We've discussed this sort of thing before, but it is worth repeating. The bike industry just can't seem to quit swinging like a pendulum between bikes so light they are flat out fragile and behemoths so inefficient they serve no practical purpose. Currently,
Disturbing E-bike Trends
Yesterday, I had a fella bring In a "budget" priced bike from one of the world's best selling e-bike mfg's.This is never a happy occasion for me. Not once have I seen one that didn't have a safety issue. That, even if
Introducing The ToSeven Mid-Drive
This is the exploded view of The ToSeven motor. It is a derivative of the venerable TSDZ2 that is still the best option for most. Like The TSDZ2 and The Rolls Royce of Mid-Drives, The Photon, The ToSeven is just 7.5#'s and
The Ultimate Custom E-bike
Probably the best thing about dealing with Ruby's on your e-bike is that we can build exactly what you want or need. No compromises. Most of our customers already have a bike they love. Since they are almost always better bikes than any
We’ve Only Ourselves To Blame
The following article from Palo Alto, CA is about restricting bikes from certain lanes, paths and in this case, MUP's. It is indicative of what could happen nation wide. We've only ourselves to blame. https://www.paloaltoonline.com/ To most of The U.S. a bicycle is just
Themed Bike Rides
Those of you that know me, know I am a big fan of the event above. Ride five miles, see a band and repeat. It"s on The Katy Trail in Missouri, but it is in no way the only way to enjoy